A picture of Michele Ferrero is displayed on a giant screen as people gather to pay respect during the funeral service in Alba

A picture of Michele Ferrero is displayed on a giant screen as people gather to pay respect during the funeral service in Alba

A picture of Michele Ferrero is displayed on a giant screen as people gather to pay respect during the funeral service in Alba February 18, 2015. Michele Ferrero, Italy’s richest man and the owner of a global chocolate and confectionery empire, died on February 14 aged 89. REUTERS/Giorgio Perottino (ITALY – Tags: OBITUARY BUSINESS FOOD)